Your brand’s Diwali game, live in 5 days.
A festive mini game in your colors: your logo on every gift box, your offer as the prize and fireworks in the sky. Run it as a contest, as a QR game in your stores, or as a link people share on WhatsApp and Instagram.
- Book by
- Fri 23 Oct
- Live by
- Fri 30 Oct
- Dhanteras
- Fri 6 Nov
- Diwali
- Sun 8 Nov
Type your brand. Play your game.
Your colors build a tower of gift boxes under a sky of fireworks, with your logo on every box. Tap the game to play.
Demo brands are made up.
- 🏆 A leaderboard with prizes until Diwali
- 🎟️ A coupon revealed at a target score
- 📧 Opt-in sign-ups for your CRM
- 📲 A link made for WhatsApp and Instagram
- 🛍️ QR codes for counters, standees and screens
- 📊 Plays, shares and coupon claims, live
A live demo built on Stack Tower in its Diwali theme. Any of our games can be branded.
Three Diwali formats and how they make money
Each one is built on the same festive game, so you can start with one and add another in a day.
Diwali contest game
A leaderboard that runs through Diwali week, a prize for the top scores, a coupon that unlocks at a target score and an opt-in form for players who want your offers.
How it makes money: Every round ends on your coupon, and every sign-up is a customer you can message after the festival.
Best for: Sweets, FMCG gift packs, D2C, fintech offers
In-store or mall QR game
A QR code on counters, standees, gift boxes and atrium screens. Shoppers play while they queue or wait, then show the coupon at the till.
How it makes money: Turns footfall into redeemed coupons and a phone list you own, and the big-screen leaderboard pulls people to your stall.
Best for: Malls, jewellers, retail chains, QSR
Instagram and WhatsApp share game
A link that plays inside Instagram and WhatsApp with no app to install, plus a score card people send to family groups with a challenge to beat it.
How it makes money: Each share brings in a new player at no media cost, while festive ad prices are at their highest.
Best for: Brands with a strong social or WhatsApp audience
Book by Friday 23 October
Book by then and your game is live on Friday 30 October, 9 days before Diwali, so it runs through Dhanteras and the whole festive week. Contest games with sign-ups take two days longer: book those by Wednesday 21 October.
- Wed 21 OctBook a contest game
The last day to book a contest game for Diwali.
- Fri 23 OctBook a reskin, QR or share game
The last day to book for a Diwali launch.
- Fri 30 OctYour game is live
9 days before Diwali, with the whole festive week ahead.
- Fri 6 NovDhanteras
Peak festive shopping: coupons get redeemed.
- Sun 8 NovDiwali
Lakshmi Puja. Families play and share at home.
- Tue 10 NovBhai Dooj
The contest closes. You get the winners and the report.
Five days, start to finish
For a reskin, QR or share game. Contest games take two more days for the leaderboard, coupons and sign-ups.
- Day 1
A 20 minute call. You send your logo, colors, offer and prize.
- Day 2
A playable draft in your brand, on your own phone.
- Days 3 and 4
Two rounds of changes: copy, prizes, coupon rules and languages.
- Day 5
Live: your link, QR codes, an embed and share cards, with reports to follow.
Diwali game ideas by category
Stack gift boxes of your sweets, or merge laddoos into the big mithai box. The prize is a box discount.
A gold gift tower for Dhanteras week, with a store voucher at the target score and a draw for top players.
Scan at the atrium, play on your phone, see the leaderboard on the big screen and win tenant coupons.
Play to reveal festive cashback. Skill-based and free to enter, with nothing that looks like betting.
A QR on the festive pack opens a game in your colors, and the top weekly score wins a hamper.
A game that ends on your sale code, shared in your WhatsApp broadcast and Instagram stories.
Diwali pricing
Starting prices in US dollars, the same as the rest of the year. You get a fixed quote after a short call.
- ✓Stack Tower in its Diwali theme, or another of our games, in your brand
- ✓Your logo, colors, products and offer
- ✓A link made for WhatsApp and Instagram, QR codes and an embed
- ✓Score cards for sharing
- ✓Play, share and coupon analytics
- ✓Everything in the Diwali reskin
- ✓A leaderboard with prizes until Bhai Dooj
- ✓A coupon revealed at a target score
- ✓Opt-in sign-ups sent to your CRM
- ✓Your own domain
- ✓Weekly reports and a winners list
Until Fri 23 Oct, Diwali builds go to the front of our queue at the normal price, with no rush fee. Reskin, QR and share games go live 5 working days after the call, contest games in 7. We confirm your live date on the call.
- + Playable ad set for Meta and Google (3 variants) from $2,000
- + Hindi and other Indian languages
- + Big-screen mode with a live leaderboard for malls and stalls
- + Custom games (from $6,000, 2 to 4 weeks) suit Christmas, New Year or next Diwali
Book your Diwali game
Tell us your brand, the offer and where the game should run. We reply within one working day with an idea, a live date and a fixed price.
Prefer email?
Write to hello@retryarcade.com with your brand, the offer and your dates. To share the demo with your team, send them retryarcade.com/brands/diwali.
Not a Diwali campaign?
We build branded games, playable ads and event games all year. See games for brands.
Diwali game questions
What is a branded Diwali game?+
A short mini game made in your brand for the festival: your colors, logo and products in a festive scene, with your offer as the prize. People play it on their phones in a browser, in a store or at home, and share it with family.
How fast can our Diwali game go live?+
A reskin, QR game or share game goes live 5 working days after a 20 minute call, and a contest game with sign-ups in 7. To be live by Friday 30 October, book by Friday 23 October (contest games by Wednesday 21 October).
How much does a Diwali marketing game cost?+
The same as any other month: a Diwali reskin starts at $1,500 and a Diwali contest game with a leaderboard, coupons and sign-ups at $3,500. You get a fixed quote after the call, with no festival surcharge.
Can players win prizes or coupons?+
Yes. A coupon can unlock at a target score, and the top scores on the leaderboard can win prizes you choose. Contests are free to enter and won by skill, with nothing that looks like betting or real-money gaming.
Does it work inside WhatsApp and Instagram?+
Yes. The game opens from a link in WhatsApp chats, broadcasts and status, and from Instagram stories and bios, and plays in the in-app browser with nothing to install. It loads in about a second on a phone.
Can we run it in our stores or at a mall?+
Yes. You get QR codes for counters, standees, packs and gift boxes, and a big-screen mode with a live leaderboard for atriums and stalls. Shoppers play on their own phones.
Can the game be in Hindi or another Indian language?+
Yes. We add Hindi and other Indian languages as an add-on, so the game, the coupon and the sign-up form all speak to your audience.
What happens after Diwali?+
You keep the player data and the sign-up list. The game can stay live with a new theme for wedding season, Christmas or New Year, so the next campaign starts from a game people already know.